Interview

Structure

An interview has three stages: introduction,

body and conclusion.

INTRODUCTION:

Introduce myself to the interviewees and thank them for their participation.
Introduce the interview time frame and round question outline.
Questions involving family situations and salaries may be involved, answer only questions that are comfortable.
Explain that the purpose of the interview is to be a school project, not commercial use.
Ask for recording permissions.

MAIN QUESTIONS:

How would you choose a restaurant when you're with friends or family? Based on online recommendations, or will you choose the restaurant you've been to?
How long does it usually take to choose a restaurant (considering what to eat)?
Is the final choice satisfying you?
What are your considerations for choosing a restaurant (delivery food)? For example, will you consider lining (delivery time), price, and other issues?
Would you use an app that would help you choose a restaurant? What advice would you give for this app?
What would you like to see in an app? If not, why don't you use them?
Would you use an app that would help you choose a restaurant?
What are you expecting to see in it? / If not, why don't you use them?

Research: 文字

Interview Summaries

Research: 文字

Interview #1

25, Single, Beijing.

Director assistant of luxury hotels

She usually orders delivery for dinner, occasionally and friends go out to dinner and barely cook her own. Like to use all kinds of arrange app, google map, yelp, and open table. Cares about customer reviews, waiting times, and prices when choosing a restaurant or delivery. Always has trouble choosing a satisfying restaurant(take 40 minutes. Has expectations for the filtering and screen function which belongs to an absolute target user. "I hope the app can provide real-time queue information about the restaurant, as well as the waiting time."

Interview #2

21, in a relationship, Seattle.
International college student

Basically eat out in the restaurant except for breakfast, no matter fast food or fancy restaurants. Often hanging out with friends and party a lot, keens to try a variety of new restaurants and dishes. Cares about the dining environment and atmosphere and taste. Willing to use all kinds of arrange app, google map, yelp, and open table. Always has decisions about where to eat, but it's often vetoed by his girlfriend. Has expectations for the filtering and screen function which belongs to absolute target users. "I hope all restaurants can add to the list or reserve on the app directly."

Interview #3

34, Married, Hangzhou, China.
Civil servant, husband has a construction company.

They hired a nanny to cook, occasionally eat out with friends and family. They always choose restaurants they've been to or friends recommend. Yan usually makes a choice three days in advance and makes a reservation. She only uses one arrange app Yelp but not very often. Likes to Integrate the views of the whole family before making a choice and cares about the taste, raw material qualities, and hygiene. Not sure about the ability of the filtering and screen functions, but willing to try. "Hope the app could have the location information for the restaurant (special signs displays whether it's in the mall, on the street, or in a residential area), as well as the situation of nearby parking spaces."

Interview #4

40, Engaged, San Francisco.
Working in uber

Usually cooks their own, occasionally go out with friends to dinner or order delivery. Only use google maps and don't trust other apps, especially yelp. Care about the taste, waiting time, and price of restaurants and delivery. Willing to use the filtering and screen functions, but need its programming to be automatically generated by detailed calculations. instead of the user's own exclusion. "Software like yelp covers some untrue reviews and that the images uploaded by merchants are polished and photoshopped, which do not match the real thing."

Interview #5

48, Single, Oakland.
Pharmacist

Cooks after work for his son, rarely goes out for dinner, occasionally orders delivery. Use google maps and yelp. Care about taste and price of the delivery. An assertive person who doesn't have the problem of choosing. But interest in seeing good recipes online

Interview #6

38. Single, San Francisco.

Gourmet

Always go out for dinner and write a column for magazines and websites. Occasionally cook on his own, rarely order delivery. Has all arrange apps and has many posts and followers on social media. Care about taste, price, waiting time, materials qualities, eating environment of the restaurants. An assertive person who doesn't have the problem of choosing. "Hope the app could offer more features like Instagram or Twitter."

Research: Team

Affinity Map

Affinity map is a tool that gathers large amounts of data (ideas, opinions, problems) and organizes them into groupings based on their natural relationships. Helps us understand patterns, similarities, and differences across participants.

Research: Welcome

Research Insights

Apps like Yelp are still very popular now. At least for the existing arrange app, it's still the first choice even if it has some problems but it doesn’t affect its vast market application. Users are more familiar and relied on the pictures and comments upload function and the scoring system in yelp, which should also be added to this app.
Users are curious but distrust apps that could filter out restaurants and do the decision for them. So when making the previous selections, this app should try to perfect the details of the problem as much as possible. Make the selection process transparent, allowing users to see the filtered restaurant and know the reason for filtering.
Users should also be allowed to update or modify their selections at any time. Improve programs so that users could make as few choices as possible but show more accurate results. This app should avoid starting over every time to reduce the need for users to overdo the same actions.
The real-time tracking of data from individual restaurants during the screening process depends on the needs of our customers. Let users know the current lining status, estimated waiting time, and parking spaces nearby. The information has timeliness which the app should let users understand the refresh period.

Research: 文字